樓盤廣告 Estate Adverts

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參觀伙炭藝術開放工作室的觀眾,很多來看藝術品,但其實有些人是來睇樓的。文晶瑩以前在伙炭展出作品期間,便曾經有人問二百萬賣不賣樓?另外,火炭工厦千呎單位十年間由15萬升至388萬,房價租金普遍困擾著藝術工作者、小商戸和市民,文晶瑩訪問伙炭藝術家和通過報紙雜誌收集了些評論炒樓現象語句,製成樓盤廣告(圖)展出。這些看似地產舖門口的樓盤廣告,實質述說炒樓如何傷害經濟和藝術發展。這些「反」廣告的樓盤廣告,既反映現實、反映部分藝術家的看法,也反廣告製造假象,鼓勵消費的模式。

作者在伙炭藝術開放工作室期間展出作品,希望部分來看樓盤的觀眾,亦能體察炒賣活動的不良影响。她嘗試問香港是否只要地產炒賣行業,而不需要其他行業和文化活動?

作品模仿樓盤廣告形式創作,突出諷刺意味。同時嘗試進入伙炭藝術家的社群,收集及反映意見,過程中有藝術家談及因租金不斷上升而要頻頻搬屋的苦况,亦有外地藝術家不敢回應訪問,因為自己正是不問價即買的樓價推手。作品屬社會交往藝術(socially engaged art)。作品也是在地(site specific)作品,回應伙炭藝術開放工作室計劃的活動特質。

In fact, some of the visitors of Fotanian Open Studios do not come to see art. They are more interested in the studio flats. Phoebe was once asked to sell her studio during this art event. She has interviewed Fotan artists and collected comments on the speculation phenomenon from the news and turned them into real estate advertisements. They look similar to ads but they are actually anti-ads. The small words reflect people’s thinking on how speculation in real estate can damage both the art creation environment and the small business in Hong Kong. This work is reminiscent of détournement of Situationist International. It is also socially engaged. She has collected opinions from the Fotan art community and the speculation phenomenon is an issue the community often talks about. It is a site specific work which responds to some of the characteristics of the Fotanian Open Studios activity. The artist hopes when people come to visit Fotanian Open Studios, they can also realize the bad effects of speculation in property.

海報物料:火炭藝術家對炒樓的意見
Poster Material: View From Fotan Artists on Speculation of Industrial Buildings

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